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The Ultimate Guide to Dropshipping on Amazon India

Updated: Dec 16, 2023

Welcome to "The Ultimate Guide to Dropshipping on Amazon India." If you want to launch an online store but don't want to deal with inventory, shipping, or warehousing, you're in the right place. Dropshipping on Amazon India is a fantastic way to test the waters of e-commerce with a small financial commitment..



Here, you'll find all the information you need to know to get started dropshipping on Amazon India and grow your business to new heights of success and prosperity. This guide will help you figure out how the Indian e-commerce market and Amazon's platform work, whether you're a seasoned business owner or have never done e-commerce before.


How does dropshipping work?


Dropshipping is a way to run a business that lets you sell things online without having to keep stock or ship orders yourself. Instead, you work with dropshipping suppliers who handle the inventory and shipping. As a seller, your job is to promote and sell products to customers. This is a low-risk, high-reward business.


Why Amazon India?


The largest and most popular online marketplace in India is Amazon. Amazon's large client base, brand familiarity, and fulfillment capabilities can boost your dropshipping business. You may get into a huge market with millions of potential clients visiting Amazon India daily.


Minimal Risk


Dropshipping on Amazon India is the lowest-risk/highest-reward online business concept. You don't pay for a warehouse or shipment, thus no upfront costs or losses if things fail.



Huge visitors


Amazon is a global leader in online retail with over 300 million users. Mobile shopping apps are dominated by Amazon in the US. Statista reported 150.6 million mobile Amazon App users in September 2019.



Huge Exposure


Selling on Amazon India lets you reach hundreds of millions of Indian and international buyers. Your store and products reach a vast audience that would otherwise be hard to contact.



Save cash


Marketing costs are eliminated with Amazon India dropshipping. Millions of shoppers will see your listings without spending a penny on ads or marketing.



What You'll Learn


Throughout this guide, we'll cover a wide range of topics, including:


Starting: We'll help you set up your Amazon India seller account .


Finding Suppliers: Learn how to identify dependable local and global dropshipping suppliers.


Listing Products: Create appealing product listings to attract customers and boost revenue.


Marketing & Promotion: Discover Amazon India marketing tactics to increase sales and visibility.


Challenges and Solutions: Learn to overcome typical obstacles.



Let's Begin


Are you ready to dropship on Amazon India? With the correct expertise and strategies, you can develop a successful e-commerce business . So, let's dive in and explore how to make your mark in the world of online retail on one of India's largest e-commerce platforms.



How to set up your Amazon India seller account ?


Setting up an Amazon India seller account is a simple procedure. The following are step-by-step instructions:


1. Go to AmazonSellerCentral:


Open your browser to the Amazon Seller Central India website. The URL is "https://sellercentral.amazon.in/".


2. Click "Register Now"


To register with Amazon Seller Central, click "Register Now" on the homepage.


3. Provide Business Data:


Your business information will be requested. Complete the relevant information, including:Legal business name , Individual, partnership, LLP, private limited, etc.

Address and contact details


4. Email Address Verification:


Your email address will get a verification code from Amazon. Retrieve the code from your email and input it on the registration page.


5. Set Your Password:


Amazon India seller account passwords should be strong. Make sure it matches Amazon's password criteria (letters, numbers, and special characters).


6. Pick a Marketplace:


Change your marketplace to "India" from the dropdown. You wish to sell on Amazon India.


7. Describe Your Business:


You'll need to enter business details like: If appropriate, GST registration details

Permanent Account Number card information , Payment bank account information

Tax ID info . Business contact info


8. Accept Amazon's terms:


To accept Amazon's terms and conditions, read them carefully and check the box.


9. Complete Your Seller Profile:


Complete your seller profile with business information, including return policies, delivery choices, and payment methods. This will be visible to customers.


10. Verify Your Identity:


Amazon seller account identification verification may be required. Complete this verification using the methods provided. PAN cards may need to be uploaded.


13. Congratulations! Your Account is Created:


After completing all the processes, Amazon will send you a confirmation email stating your seller account was created.



Online Treasure Hunt: Discovering Profitable Suppliers for Dropshipping on Amazon India?



When it comes to kickstarting your Amazon India dropshipping business, one of the most crucial steps is to find reliable suppliers . Today, I am thrilled to share with you a comprehensive step-by-step guide on how to discover top-notch suppliers for your Amazon dropshipping business in the vibrant country of India. So, grab a cup of coffee, sit back, and let's dive right into it !


1. Online Marketplaces:


IndiaMART: IndiaMART is one of India's largest online B2B marketplaces where you can find numerous suppliers across various industries. You can search for products you want to dropship and contact potential suppliers.


TradeIndia: Similar to IndiaMART, TradeIndia is another popular B2B platform in India that connects buyers and suppliers. It offers a wide range of products and suppliers.


2. Local Manufacturers and Distributors:


Look for local manufacturers and distributors in your city or region who produce or stock the products you intend to sell. They may be open to dropshipping arrangements.


3. Wholesale Markets:


Visit wholesale markets in major cities like Delhi, Mumbai, or Kolkata, where you can connect with suppliers and wholesalers directly. Some well-known wholesale markets in India include Nehru Place (electronics), Sadar Bazaar (general merchandise), and Zaveri Bazaar (jewelry).


4. Attend Trade Shows and Exhibitions:


Trade shows and exhibitions in your niche or industry are excellent places to meet potential suppliers. These events provide opportunities to network and establish relationships with manufacturers and wholesalers.


5. Online Directories:


Utilize online directories specific to your industry or niche. These directories may list contact details for suppliers and manufacturers in India.


6. Google and Other Search Engines:


Perform online searches using specific keywords related to your niche and "wholesale supplier India" or "dropship supplier India." This can lead you to potential suppliers who have an online presence.


7. Social Media and Forums:


Join industry-specific groups and forums on platforms like LinkedIn, Facebook, or industry-related forums. Engage in discussions, ask for recommendations, and connect with potential suppliers.


8. Contact Manufacturers Directly:


If you have specific products in mind, contact the manufacturers directly. Many manufacturers have websites or contact information listed online. Inquire about their willingness to establish a dropshipping partnership.



9. Verify Supplier Credentials:


Once you identify potential suppliers, conduct due diligence. Verify their credentials, check for reviews and feedback from other sellers, and ask for references if possible.


10. Communicate and Negotiate:


Reach out to potential suppliers via email or phone. Inquire about their terms, dropshipping capabilities, product catalog, pricing, and minimum order requirements. Be clear about your expectations and ensure they can meet them.


11. Sample Orders:


Before committing to a supplier, consider placing sample orders to assess the quality of their products, packaging, and shipping times.



List of Top 5 Suppliers for Dropshipping on Amazon India (Hottest Picks 2024)





Lingerie and fashion for women are Indian online buyers' favorite niches. You won't go wrong if you target this segment and partner with Indian dropshippers like Snazzyway.


Snazzyway lets you resale legwear, bras, luxury nightwear, panties, clubwear, stylish outfits, customised lingerie and gifts, and more.


Snazzyway offers the largest multi-channel one-click product import. They import over 5,000 SKUs to your online store. Woocommerce, Shopify, Wix, Magento, Opencart, Squarespace, Big Cartel, OsCommerce, and Ecwid businesses may import with one click with Snazzyway.



Second on our list is Indiamart. Despite not being a dropshipping website, it can assist you identify suppliers for your store. One of India's oldest B2B marketplaces, Indiamart connects wholesalers and retailers.


Indiamart connects wholesalers and merchants. You can search Indiamart for manufacturers and wholesalers and contact them from the dashboard. Indiamart can also assist you find product dropshippers. You may also locate several drop-shipping manufacturers and suppliers here.


# 3 Cokoon


Cokoon is an online dropshipping platform that connects suppliers and resellers via an automated technical bridge, saving them time and resources in setting up a complex business.


You can dropship over 9.000 products from them as an Indian supplier, including health and beauty, vehicle accessories, mobile accessories, sports equipment, eyewear, and bags.



Printify, lets businesses and individuals produce and sell unique products online. Printify, like Printful, enables customisation and integrates with popular e-commerce platforms.


Users can choose from global printing partners using Printify. These partners sell clothing, accessories, home decor, and more. Users can choose a product and printing partner and add their own designs or artwork.



The print-on-demand dropshipping startup Printful offers online retailers a variety of custom printing and fulfillment options. It lets people and businesses make and sell personalized apparel, accessories, home decor, and more without inventory or production equipment.



Tips to Create appealing product listings on amazon


Creating appealing product listings on Amazon is essential to attract potential customers and increase sales. Here are some tips to help you create compelling and effective product listings:


1. High-Quality Images:

  • Use high-resolution images that showcase your product from multiple angles.

  • Ensure good lighting and a clean background to make your product stand out.

  • Include zoomable images so customers can see details.


2. Engaging Product Titles:

  • Create clear, concise, and keyword-rich titles.

  • Include the product's brand, key features, size, color, and any unique selling points.

  • Make titles relevant to what customers are searching for.


3. Detailed Product Descriptions:

  • Provide thorough and accurate product descriptions.

  • Highlight the key features and benefits.

  • Use bullet points to list important details.

  • Mention any special features, warranties, or guarantees.


4. Use Keywords Wisely:

  • Include relevant keywords in your product title and description.

  • Use Amazon's keyword research tools to discover popular search terms.

  • Avoid keyword stuffing; keep your content natural and readable.


5. Compelling Product Bullet Points:

  • Use bullet points to present the product's most important features and benefits.

  • Focus on what sets your product apart from competitors.

  • Make bullet points scannable for quick information retrieval.


6. Informative Product Specifications:

  • Provide detailed product specifications, including dimensions, weight, materials, and technical specifications.

  • Ensure accuracy to set clear expectations for customers.


7. Competitive Pricing:

  • Research your competitors' prices and offer competitive pricing.

  • Use Amazon's automatic repricing tools if necessary.

  • Consider offering discounts or promotions.


8. Customer Reviews and Ratings:

  • Encourage satisfied customers to leave positive reviews.

  • Address negative reviews professionally and aim for resolutions.

  • A strong positive review presence can build trust with potential buyers.


9. Enhanced Brand Content (EBC):

  • If eligible, use EBC to create visually appealing and informative content.

  • Include additional images, videos, and enhanced text to showcase your brand and products.



Mastering Dropshipping on Amazon India: 15 Tips to Boosting Sales and Visibility



To increase sales and visibility on Amazon India, you need a well-thought-out marketing strategy. Here are some effective tactics to boost your presence and drive more sales:


#1 - Optimize Product Listings:

  • Create detailed, keyword-rich product titles, descriptions, and bullet points.

  • Use high-quality images and videos to showcase your products.

  • Highlight unique selling points and benefits.


#2 - Amazon PPC Advertising:

  • Use Amazon's Pay-Per-Click (PPC) advertising to promote your products.

  • Set up Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

  • Target relevant keywords and monitor performance to refine your ads.


# 3 - Enhanced Brand Content (EBC):

  • If you have a registered brand, use Enhanced Brand Content (EBC) or A+ Content to create visually appealing product descriptions with enhanced images and text.


#4 - Amazon Coupons and Promotions:

  • Run Amazon coupons and promotions to attract price-sensitive shoppers.

  • Utilize lightning deals, flash sales, and limited-time discounts.



#5 - Leverage Amazon Prime:

  • If possible, enroll your products in Amazon Prime to tap into the large Prime customer base.

  • Use Fulfilled by Amazon (FBA) to increase your chances of Prime eligibility.


# 6- Product Reviews and Ratings:

  • Encourage satisfied customers to leave positive reviews.

  • Address negative reviews professionally and aim for resolutions.

  • Maintain a strong review presence to build trust with potential buyers.



#7 - Lightning Deals:

  • Use Amazon's Lightning Deals to feature your products at a discounted price for a limited time.


# 8- Amazon Coupons:

  • Create and promote Amazon coupons on your product listings to attract deal-seeking customers.


# 9 - Email Marketing:

  • Collect customer emails and use Amazon's Buyer-Seller Messaging system to send follow-up emails, request reviews, and offer promotions.


# 10 - External Traffic:

  • Drive external traffic to your Amazon listings through social media, email marketing, and your website.


#11 - Competitor Analysis:

  • Monitor your competitors' pricing, promotions, and product listings.

  • Differentiate your offerings and pricing strategies accordingly.


# 12 - Participate in Amazon's Marketing Programs:

  • Participate in Amazon's advertising programs like Amazon Live, Amazon Posts, and Amazon Influencer Program to reach a broader audience.


# 13 - A/B Testing:

  • Experiment with different product listing elements (titles, images, descriptions) to see what works best.

  • Use A/B testing tools and analyze data to optimize your listings.


# 14 - Customer Service and Returns:

  • Provide excellent customer service and hassle-free returns to build trust and encourage repeat purchases.



#15 - Amazon Prime Day and Festive Sales:

  • Capitalize on major shopping events like Amazon Prime Day and festive season sales by offering discounts and promotions.


Useful Tips to overcome obstacles of dropshipping on amazon India



Certainly! Overcoming obstacles in dropshipping on Amazon India requires careful planning and strategic solutions. Here are some common challenges and how to overcome them:


1. Intense Competition:

  • Solution: Differentiate your products by offering unique value, quality, or branding. Focus on niche markets or products with less competition.

2. Supplier Reliability:

  • Solution: Vet and establish strong relationships with reliable suppliers. Communicate regularly and consider backup suppliers to mitigate supply chain disruptions.

3. Pricing Pressure:

  • Solution: Carefully calculate your pricing to ensure profitability. Offer bundles, kits, or value-added services to justify higher prices.

4. Shipping and Delivery Times:

  • Solution: Choose reliable shipping options and communicate expected delivery times clearly to customers. Consider using Amazon FBA for faster and reliable delivery.

5. Product Quality Control:

  • Solution: Regularly order and inspect samples from your suppliers. Set quality standards and work with suppliers who meet them consistently.

6. Returns and Customer Service:

  • Solution: Develop a clear and customer-friendly return policy. Provide excellent customer service to resolve issues promptly.

7. Managing Inventory:

  • Solution: Use inventory management software to track stock levels and automate reorder processes. Monitor sales trends to optimize inventory.

8. Listing Optimization:

  • Solution: Continuously optimize product listings with high-quality images, relevant keywords, and persuasive descriptions.

9. Tax and Legal Compliance:

  • Solution: Consult with a tax professional to ensure compliance with Indian tax laws. Be aware of product-specific regulations and certifications.

10. Negative Reviews :

  • Solution: Address negative reviews professionally and resolve customer issues promptly. Encourage satisfied customers to leave positive reviews.

11. Marketing Costs:

  • Solution: Optimize your marketing budget by focusing on high-converting channels and strategies. Monitor ROI and adjust campaigns accordingly.

12. Amazon Policies and Changes:

  • Solution: Stay informed about Amazon's policies and adapt to any changes. Join seller forums and subscribe to Amazon seller updates.


Dropshipping on Amazon India: A World of Opportunities Awaits


This comprehensive guide has shown that the Indian e-commerce business is full of prospects, but success needs careful planning, perseverance, and continuous progress.


We've covered everything from locating dependable suppliers and refining product listings to overcoming barriers and using effective marketing methods. With this knowledge, you may explore Amazon India's marketplace better.


Like every business, dropshipping takes time to succeed. The journey requires adaptability, resilience, and customer-centricity. Always put your consumers' needs first and exceed their expectations with every transaction.



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