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Lingerie Business Success Story[2024]-The Rise of Snazzyway

Updated: Dec 16, 2023

One of the most notable lingerie business success story is the rise of Snazzyway. Snazzyway was founded in 2014 with the goal of simplifying the process of finding and selling quality lingerie through the dropshipping model on the popular e-commerce platforms like Shopify, woocommerce , wix and magneto.




Today Snazzyway has built an entire empire around a vast network of resellers . Very few companies are able to do the same. It’s a difficult thing to mange and execute well. Because getting handfuls of resellers to all work toward the same goal, with the same general branding style, is no easy feat. Yet… Snazzyway’s partnering with a network of 4000+ resellers who have a large following on social media. These reseller create content on their website and social media that result in massive buzz on internet .


Let’s imagine…with 4,000 resellers —  create roughly 25,000 pieces of content each month, it’s not surprising that Snazzyway sells out 25+ million items a year without wasting money on Marketing.


So what is Snazzyway’s secret recipe for Lingerie Business Success ? In this blog, I will interview with Rakesh Mahtolia ( co-founder of Snazzyway ) and walk you through Snazzyway’s tactics, from their manufacturing process to reselling management, and give some takeaways which you may learn to take your lingerie business game to the next level.


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Could you please tell us about your lingerie business?


Thank you for having me. My name is Rakesh and I'm the co founder of "Snazzyway," a lingerie brand that aims to celebrate femininity and empower women through our designs. We offer a wide range of lingerie styles, from delicate lace to bold and seductive pieces, catering to diverse tastes and body types. We are also a lingerie dropshipping supplier that aims to provide seamless fulfillment solutions to online retailers worldwide.


How did you get started in the Lingerie dropshipping supplier industry?


It all began with my passion for entrepreneurship and e-commerce. I saw the tremendous potential of dropshipping as a business model, where retailers could focus on marketing and customer acquisition while leaving the inventory management and order fulfillment to suppliers. With that in mind, I founded Snazzyway dropshipping to bridge the gap between retailers and suppliers, making the process efficient and hassle-free.


How do you differentiate your lingerie brand from others in the industry?


One of the key ways we differentiate ourselves is through our commitment to inclusivity. We believe that every woman deserves to feel sexy and comfortable in lingerie, so we offer an extensive size range, ensuring that our pieces fit a wide spectrum of body types. Additionally, we pay great attention to detail when it comes to design and craftsmanship, using high-quality fabrics and embellishments to create lingerie that not only looks stunning but also feels luxurious against the skin.


How do you stay updated with the latest lingerie trends and customer preferences?


Staying updated with trends is essential in the fashion industry, including lingerie. I actively follow fashion magazines, attend industry events, and keep an eye on social media platforms where customers share their preferences and styles they love. Additionally, I encourage open communication with our customers. We value their feedback and use it to inform our design decisions and product offerings. By staying connected to our customers, we ensure that we're continuously evolving and providing lingerie that meets their desires and needs.


What sets your lingerie dropshipping supplier business apart from others in the industry?


Snazzyway produces 75% of its own products. We mainly relies on its own design team, material sourcing, cutting, dying and sewing facilities. In-house manufacturing enables us to be flexible in the amount, frequency, design and variety of the latest styles we produce. The company has the ability to come up with a new style and also modify existing items in less than two weeks. During the first week, if a design does not sell like hot cakes, it will be withdrawn immediately, and a new style will take up the place. Additionally, our commitment to exceptional customer service sets us apart. We provide prompt and knowledgeable support to our retailers, assisting them with any questions or concerns they may have.


Can you tell us about any particular challenges you faced while building your lingerie business?


One of the major challenges we faced was sourcing raw material suppliers who aligned with our brand values and quality standards. It took time and effort to find partners who could provide the level of craftsmanship and materials we desired. Another challenge was keeping up with the rapidly evolving e-commerce landscape and technological advancements. However, by staying agile and continuously learning, we have been able to adapt and grow alongside the industry.


How do you handle the logistics and fulfillment aspects of dropshipping?


Logistics and fulfillment are critical aspects of our business. We have built a robust technological infrastructure that enables seamless order processing and fulfillment. When retailers receive an order, they can easily place it through our online platform. Our Wearhouse is equipped to efficiently pick, pack, and ship the products directly to the end customers. We have strong partnerships with reliable shipping carriers, ensuring timely delivery and transparent tracking for each order.


Finally, what advice do you have for aspiring entrepreneurs interested in entering the lingerie industry?


My advice would be to truly understand your target audience and their unique needs. Conduct thorough market research and identify any gaps or untapped opportunities. Be authentic in your approach and create a brand that resonates with your customers. Prioritize quality, craftsmanship, and exceptional customer service. And most importantly, believe in yourself and your vision. Building a successful lingerie business takes passion, dedication, and the willingness to continuously learn and adapt.



Lingerie Business Success Story #2 Sonali of Fitzpleisure



Sonali is boss babe entrepreneur who started a lingerie business at 19. She spills some entrepreneur motivation, offers some lingerie tips and tells us about her fashion brand. Her shopify store is entrepreneurship incarnate. She has a unique perspective on how to make lingerie. Sonali of Fitzpleisure successfully launched her lingerie brand on instagram at 19 years old. Now she has 47.7k followers and is growing her store on Shopify. I sat down with her and had a chat about how this all started and if she has any tips for anyone looking to start a business.


When I first started, I faced numerous challenges, from finding the right fabric supplier to building brand awareness. However, I remained focused and determined to overcome each obstacle that came my way. I conducted extensive market research to understand my target audience's needs and preferences, which allowed me to curate a collection of lingerie that resonated with them.


One of the key factors in my business's success was the attention I paid to the quality of my products. I ensured that every piece of lingerie I offered was made from high-quality materials, designed with precision, and provided an excellent fit. This commitment to quality not only earned me a loyal customer base but also helped generate positive word-of-mouth, leading to increased sales and brand recognition.



In addition to focusing on product quality, I understood the importance of creating a strong online presence. I engaged in strategic digital marketing efforts. Social media platforms played a significant role in promoting my lingerie business, allowing me to showcase my products, engage with customers, and collaborate with influencers to expand my reach.


As my business grew, I diversified my product range to cater to different body types, sizes, and styles. Offering inclusive lingerie options helped me tap into a wider market and reach a more diverse customer base. I regularly sought customer feedback and incorporated their suggestions to improve my offerings, ensuring I stayed ahead of trends and maintained customer satisfaction.


Today, my lingerie business has become a go-to destination for women seeking high-quality, stylish lingerie. I have expanded beyond the online realm and opened a physical store, allowing customers to experience the products firsthand. I have also collaborated with other brands and designers, further enhancing my brand's reputation and visibility.


Starting a lingerie business has been an incredible journey of growth, learning, and achievement. It required hard work, dedication, and a deep understanding of my customers' desires. However, the rewards have been worth it. I am proud to have built a successful lingerie business that not only generates profit but also empowers women to embrace their beauty and feel confident in their own skin.


Lingerie Business Success Story #3 Valentina Voight



After quitting her computer science major, Valentina Voight went on to become a multimillionaire in the women's lingerie industry.


Within two years, she turned Voight into a prosperous business by selling everything from calendar shots to jewellery to bikinis. She did this by reinvesting all of her profits.


Nobody could have predicted that she would achieve success so quickly. She only knew that she wanted to do it and that she wanted it to be sexy.


You may utilize the following advice to help your company succeed because it helped her sell out every launch:


Developing the Characters Behind the Collection


The Barbie Collection, her debut collection of bikinis, sold out in just two minutes.

What was her secret?


She gave it a particular concept and gave the collection a whole personality. The bikini had its own particular aesthetic, narrative, and way of life.


People wanted to be a part of its social media universe because it had one of its own.


And she replicates the success she experienced with this line for each new collection she releases. Every drop sells out in a matter of minutes as a result.


Before launching, get people talking.


Her primary method of marketing is social media.She develops a media campaign to promote the launch of a new collection, with the first image of herself unveiling a fresh appearance and identity.


Additionally, she does more than simply repost the same images on Twitter and Instagram. The material on each platform is unique.She therefore plans a two-week release during which she teases every single product. She will upload the final photos from the photo session to Instagram and maintain a unified aesthetic for the account. She also shares more personal information on Twitter, highlighting her inspirations, the creation process, the behind-the-scenes, and the results before and after. from conception to creation.


Focus on the packaging and branding


You want consumers to associate your brand with exclusivity.


"Every time you receive something from me, you should celebrate your birthday."

-Vanessa Voight


Custom packaging is an element of such personalization in addition to each line having its own motif.


Make your clients believe that your brand is the only source for high-quality goods and a sense of status.


They will share unwrapping and story time videos related to their birthday present experience, which can generate awareness about your business on social media.



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This blog post serves as an excellent motivational piece, while more diversity in examples and deeper insights into strategies and challenges would have enhanced the article, it still provides valuable inspiration and encourages readers to pursue their lingerie business dreams.

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Aarti Aggrawal
Aarti Aggrawal
18. Juni 2023

This blog post is a fantastic source of inspiration for anyone interested in the lingerie business or entrepreneurship in general. By showcasing real success stories, it provides concrete examples of individuals and companies who have overcome challenges and achieved remarkable growth in the lingerie industry.

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