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Dropshipping business success stories in India !

One successful dropshipping business success stories in India is of Snazzyway. Snazzyway was founded in 2014 . The platform was developed to simplify the process of finding and selling lingerie through the dropshipping model on the popular e-commerce platforms like Shopify, woocommerce , wix and magneto.

Snazzyway capitalized on the growing popularity of dropshipping by providing a user-friendly interface and seamless integration with popular e-commerce platforms. The platform allowed entrepreneurs to easily search for products , import them directly to their stores, and automate the order fulfillment process.

Snazzyway's success can be attributed to several key factors. First, the platform addressed a significant pain point for aspiring entrepreneurs—sourcing and managing lingerie products. By streamlining the product selection and import process, Snazzyway eliminated many of the barriers and complexities associated with starting a dropshipping business.

Rakkesh Mahtolia co-founder of Snazzyway

So what is Snazzyway’s secret recipe for growth? In this blog, we will walk you through 5 Snazzyway’s tactics, from their manufacturing process to reselling management, and give some takeaways which you may learn to take your business game to the next level.

# 1 Concentrate on exclusive designs & in - house production

For the most part, a traditional e commerce retailer tends to outsource or dropship all of its products in order to focus on marketing and selling those goods. Staying out from the modern e commerce business model , Snazzyway produces 75% of its own products. The company mainly relies on its own design team, material sourcing, cutting, dying and sewing facilities.

In-house manufacturing enables the business to be flexible in the amount, frequency, design and variety of the latest styles they produce. It also helps create a rapid product turnover since the manufacturers can easily keep a close watch on the production process and strictly control inventories as well. The company has the ability to come up with a new style and also modify existing items in less than two weeks. During the first week, if a design does not sell like hot cakes, it will be withdrawn immediately, and a new style will take up the place.

# 2 Focus on one distribution channel

Snazzyway has built an entire empire around a vast network of resellers . Very few companies are able to do the same. It’s a difficult thing to mange and execute well. Because getting handfuls of resellers to all work toward the same goal, with the same general branding style, is no easy feat. Yet… Snazzyway’s partnering with a network of 4000+ resellers who have a large following on social media. These reseller create content on their website and social media that result in massive buzz on internet .

Let’s imagine…with 4,000 resellers —  create roughly 25,000 pieces of content each month, it’s not surprising that Snazzyway sells out 25+ million items a year without wasting money on Marketing.

# 3 Profit sharing - sharing is caring

Snazzyway items are surprisingly affordable — . A pair of lace panties costs around INR 399/- on snazzyway’s site. Luxury nightwear are priced between INR 599 /- and INR 1399 /-. Bras can be found for as low as INR 150 /-, and no more than INR 699/- . Plus, there’s always a BIG discount for resellers from 25% to 55 % on Snazzyway selling prices. This rock bottom prices that and real big reseller profit margins come along with its speedy free fulfillment .

# 4 Deliver trends faster than other lingerie brands

Snazzyway’s ability to speed up the supply chain is because of its own production unit , which is located in Uttarakhand India . Also company just 15 days to design and manufacture a product. After 15 days, the items are ready to be shot on models — who’re in the office from Monday to Friday to pose in the 75 items Snazzyway releases each week. This constant newness keeps customers coming back frequently to Snazzyway , because they don’t want to miss a single trend.

# 5 Bold Designs & marketing

Producing bold designs and using bold words That’s the core value behind every Snazzyway marketing strategy. If there’s one thing Snazzyway doesn’t do, it’s tread lightly. Phrases like “flirty ,” “seductive,” “after dark fun ,” and “sensual” are all over the brand’s advertisements. While we know that the majority of those phrases are enough to make you blush, they’re also bold.

The success of Snazzyway highlights the value of providing a user-friendly platform that addresses pain points and simplifies the dropshipping process. By empowering entrepreneurs with accessible tools and resources, Snazzyway plays a crucial role in democratizing the dropshipping industry and enabling aspiring entrepreneurs to start and grow their own e-commerce businesses.

Key takeaways

#1: If you saw something works for your business, stay true to it. Keep doing it and develop it as much as you can.

#2: It is not necessary that the influencers with the largest follower base will be most effective for a brand’s promotion. Sometimes micro-influencers can give brands a better promotional boost, as compared to the big names.

#3 :Marketing is much more effective through the words of someone else (a customer) rather than you or your team. Don’t rely just on brand messaging and sales offers, shine a light on your customers and focus on your customer support to leverage the power of word-of-mouth.




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