Barely Yours: Redefining Lingerie, One Confident Click at a Time

Making Intimate Wear Shopping Effortless, Empowering, and Unapologetically You

Welcome to Barely Yours—where lingerie isn’t just a piece of clothing, but a quiet revolution. A sanctuary where style embraces comfort, confidence is stitched into every seam, and the simple act of shopping for bras becomes a deeply empowering experience.

Founded in 2025, Barely Yours is the passion project of a vibrant duo: Sha(ilendra) and

Sa(umya). Picture them not in boardrooms with stiff collars, but as a modern-day superhero

team (minus the capes, plus a lot of lace and sass), each with their own superpower. Sha brings structure and strategy, while Saumya adds creativity and conscience.

Their mission? To reimagine what it means to shop for intimate wear in India—with heart,

humour, and honesty.

Saumya, Founder of Barely Yours

The Problem We Set Out to Solve

For too long, lingerie shopping has come with baggage. The awkward shuffle past disinterested salespeople. The second-guessing in fluorescent-lit trial rooms. The quiet embarrassment of asking for your size—or worse, not finding it at all. We've all been there—pretending to browse socks while sneaking glances at the intimates section, hoping no one notices. It’s a ritual that many women endure, not enjoy. And that’s exactly what Barely Yours set out to change.

An Experience, Not a Transaction

At Barely Yours, we believe that buying lingerie shouldn’t feel like crossing enemy lines—it

should feel like walking into your own personal dressing room: warm, welcoming, and

completely judgment-free. We have replaced awkward encounters with a seamless digital

experience. No side-eyes, no shame—just beautiful lingerie that fits your body, your vibe, and

your lifestyle. Whether you're looking for the everyday elegance of a Full Coverage Non-Padded Bra Pack or the discreet magic of an Invisible Sticky Bra, Barely Yours offers styles for every mood, body, and moment. Our platform gives you the freedom to shop at your pace, in your space—with zero pressure and 100% privacy.

Before the Breakthrough: The Struggles That Shaped Us

Let’s be real—starting a lingerie brand in India wasn’t easy. In the early days, we were met with resistance. Suppliers were skeptical. Some refused to partner with us simply because we weren’t offering the “safe” basics. They didn’t understand why we insisted on soft lace, inclusive sizes, eco-conscious packaging, and designs that challenged the

usual mold.

Even manufacturers pushed back:

Nobody buys 5XL lingerie online, they told us.

Stick to the basics.

But we didn’t start Barely Yours to play it safe—we started it to change the game.

And the challenge didn’t end there. Marketing a lingerie brand in a society still steeped in taboos about women’s bodies was another uphill battle. Ads were flagged. Platforms hesitated to feature our content. Even well-wishers

questioned:

Are you sure India is ready for this?

That doubt only fueled our fire.

From blurry product shoots in cramped apartments to packaging orders by hand during power

cuts...From learning website coding late at night to answering every customer query personally…We did it all—with passion, purpose, and a promise: never to compromise.

Founder’s Quote

“We didn’t just start Barely Yours to sell lingerie—we started it to rewrite the entire experience. We’ve been the girls who felt awkward in trial rooms, who settled for whatever size was available, who wished shopping for lingerie felt like self-care instead of self-doubt. So we built the brand we always needed—one that’s bold, inclusive, and deeply personal.”

— Saumya, Founder of Barely Yours

From Struggle to Strength

These struggles didn’t break us—they built us. They reminded us why we exist: to create a brand that listens, includes, and evolves with its community. To turn lingerie shopping into an act of self-celebration instead of a silent chore. Today, Barely Yours isn’t just a store. It’s a safe space.

A warm hug in bra form.

The friend who says, “You look amazing—yes, even in that weird Zoom lighting.”

Meet the Founders

Saumya – The Visionary Stylist & Sustainability Champion

With a background in design and social entrepreneurship, Saumya is the creative soul of Barely Yours. Passionate about eco-conscious living and artisan empowerment, she blends trendspotting with purpose. Her mission is to make sustainable lingerie fashionable, accessible, and fun for every Indian woman. Under her guidance, Barely Yours is more than a brand—it’s a movement for conscious comfort.

Shailendra – The Strategist Behind the Seamless Experience

Sha brings tech know-how and strategic insight to the Barely Yours experience. With a sharp eye for operational efficiency and customer-centric solutions, he ensures that every click, cart, and delivery is as smooth as the fabrics we sell. His goal? To make online lingerie shopping truly stress-free and inclusive.

More Than a Brand—A Movement

Barely Yours isn’t just about bras and briefs—it’s a celebration of self-expression, sustainability, and style. We’re here to redefine what lingerie shopping looks and feels like in India and beyond.

No more awkward queues. No judgmental stares. And definitely no more settling for

uncomfortable, ill-fitting pieces just because you felt too shy to ask for help.

We’ve replaced all that with privacy, comfort, and empowerment—delivered right to your

doorstep. Every product is made using high-quality materials, thoughtful designs, and a

commitment to ensuring every woman feels like the queen she is.

So, Why Barely Yours?

Because we get it.

Because we’ve been there.

Because you deserve better.

Whether you’re a new mom, a college student, a working professional, or someone finally ready to ditch that worn-out bra you’ve secretly hated for years—Barely Yours is for you.

So go ahead:

Kick back. Browse. Click.

And let us take care of the rest.