Urbanlee: The Story of Confidence, Comfort, and Courage

In 2025, amid a world that was becoming increasingly fast-paced and image-driven, Karishma Patil noticed something missing — not in fashion trends or marketing glitz, but in the very essence of how women felt about themselves. She realized that while fashion celebrated expression, the foundation of true confidence began with what one wears closest to the skin.

That realization became the seed of Urbanlee, a brand built not merely to sell lingerie, but to redefine how women experience comfort, beauty, and confidence — every single day.

The Beginning: A Thought That Sparked a Vision

The idea for Urbanlee was born when Karishma observed how lingerie was often marketed in extremes — either overly glamorous or purely functional. There was little space for a brand that could merge comfort with confidence, elegance with empowerment, and style with self-expression.

She noticed that most women had the same underlying frustration — finding lingerie that fits perfectly, feels soft and breathable, yet looks sophisticated and stylish. Too often, they had to compromise between comfort and aesthetics.

Karishma believed they deserved both.

Driven by this insight, she set out to create a lingerie brand that understands women not as customers, but as individuals with unique bodies, emotions, and aspirations. That’s how Urbanlee was born — a modern brand for modern women, designed to bring luxury into everyday life.

The Name: Urbanlee

The name Urbanlee itself is a reflection of the brand’s soul. “Urban” represents modernity, confidence, and the ever-evolving spirit of today’s women. The suffix “-lee” adds softness, warmth, and femininity — a perfect balance of strength and grace. Together, Urbanlee symbolizes a world where women can be bold and gentle, powerful and poised, comfortable and stylish — all at once.

2025: The Year of Beginnings

The year 2025 marked not just the launch of Urbanlee as a brand but the beginning of a movement. Karishma’s small studio in Pune became a creative hub where designers, textile experts, and artisans worked together with one shared goal — to craft lingerie that celebrates individuality.

The process was meticulous. Every design went through countless iterations to ensure the perfect fit for all body types. Every fabric was chosen for its breathability, softness, and sustainability. And every color palette was curated to represent moods — from soft pastels for calm mornings to rich hues for bold evenings.

Urbanlee’s very first collection — The Essence Line — was a statement in itself. It wasn’t about following trends; it was about creating timeless pieces that women could live in, work in, and feel confident in.

The Philosophy: More Than Just Fabric

At the heart of Urbanlee lies a simple yet powerful philosophy — “Confidence begins beneath.”

It’s not about the lace, the straps, or the silhouette; it’s about how a woman feels when she wears it.

Urbanlee believes lingerie isn’t meant to impress others — it’s meant to empower oneself. It’s the secret armor that boosts confidence, the comfort that carries through a long day, and the quiet reminder that self-love starts with self-care.

From the start, Karishma made it clear: Urbanlee would stand for authenticity, inclusivity, and comfort without compromise. The brand’s collections are thoughtfully designed to embrace diversity — celebrating every size, every curve, and every shade of beauty.

Craftsmanship: Where Art Meets Innovation

Each Urbanlee piece is a fusion of artistry and technology. The brand invests heavily in design innovation — from 3D fit modeling and skin-friendly stitching to sustainable dyeing techniques that ensure minimal environmental impact.

Urbanlee sources its fabrics ethically, ensuring softness that breathes and stretches naturally with the body. Every clasp, strap, and seam is tested for durability and comfort — because luxury should feel effortless, not restrictive.

The production process respects both the environment and the artisans behind it. Urbanlee collaborates with women-led manufacturing units, empowering local talent and ensuring fair wages and safe working conditions. For Karishma, creating lingerie for women also meant empowering women at every stage of the journey.

Empowerment in Every Thread

Urbanlee isn’t just a fashion brand — it’s a symbol of empowerment. From the start, Karishma wanted Urbanlee to become a voice that encourages women to embrace themselves as they are.

Through its campaigns and community initiatives, Urbanlee highlights real women — not models, but everyday individuals who represent strength, diversity, and authenticity. The brand celebrates stories of resilience, growth, and self-love, because true beauty isn’t about perfection — it’s about confidence.

Whether it’s a young woman stepping into her first job, a mother rediscovering her identity, or someone learning to love her body again, Urbanlee aims to be part of their journey — quietly supporting, gently empowering.

Sustainability: Fashion with a Conscience

Urbanlee’s foundation rests on responsibility — towards customers, society, and the planet. From eco-friendly packaging and recyclable tags to plant-based dyes and biodegradable fabrics, the brand ensures that every decision contributes to a more sustainable future.

For Karishma, sustainability isn’t a marketing statement; it’s a promise. She believes that when something touches your skin every day, it should be created with love, respect, and care for both people and the environment.

Community and Connection

Urbanlee’s journey quickly evolved from a store to a community. Women began sharing how the brand made them feel — comfortable, confident, and seen. Urbanlee became a safe space where conversations about body positivity, self-care, and mental wellness flowed freely.

The brand regularly collaborates with influencers, wellness experts, and designers who align with its core message: that confidence is not something you wear for the world; it’s something you feel within.

From hosting online body-positivity workshops to launching “The Urbanlee Circle” — a digital community for women to connect, learn, and share — the brand continues to strengthen its roots in compassion and empowerment.

Looking Ahead: The Urbanlee Dream

As Urbanlee grows, Karishma’s vision remains clear — to make Urbanlee a brand that women trust, love, and feel connected to. The goal isn’t just expansion; it’s evolution — to introduce innovative collections, explore international markets, and continue the brand’s mission of empowering women through comfort and confidence.

By 2030, Karishma envisions Urbanlee becoming a global symbol of elegance, ethics, and empowerment — a brand that represents India’s modern identity while carrying forward timeless values of respect, care, and creativity.