How Tavllen Arora Built French Daina into a Lingerie Empire in 6 Months
- Nitya
- May 5
- 3 min read
When Tavllen Arora launched French Daina, she wasn’t just entering the lingerie market—she was rewriting the rulebook. From a modest apartment in Gurgaon and armed with a dream and a laptop, Tasvellen set out to create a brand that blended sensuality, self-love, and modern femininity in a way that India hadn’t seen before.
And in just six months, she sold 20,000 lingerie gift boxes, backed by a lean team, sharp vision, and a smart dropshipping partnership with Snazzyway.
From Frustration to Inspiration
It began with a gap in the market—a lack of thoughtful, stylish, and emotionally intelligent lingerie gift boxes. Tasvellen noticed that lingerie in India was often treated as a taboo product or sold with kitsch, lacking respect for the woman buying it.
So she envisioned French Daina, a boutique-style brand that would offer curated lingerie gift boxes—not just for partners to gift, but for women to indulge in themselves. The idea: every box would feel like a whisper of confidence, wrapped in velvet, lined with empowerment.
The Smart Launch
Without a warehouse or manufacturing unit of her own, Tavllen made a strategic move—she partnered with Snazzyway, a trusted lingerie dropshipping supplier known for variety, speed, and discreet fulfillment.
This allowed her to:
Launch fast, with minimal capital investment
Offer wide size ranges and styles without holding inventory
Focus on branding, marketing, and customer experience
The first few boxes—“The Confidence Kit,” “Romance Revival,” and “Soft Mornings”—were handpicked combinations of elegant bras, panties, accessories, and self-care items. Every order came in a signature French Daina box with tissue wrapping, a personalized note, and subtle fragrance.
Going Viral
French Daina’s big break came from Instagram reels and micro-influencer gifting. Tavllen didn’t chase Bollywood stars; she reached real women—body-positive bloggers, new moms, college students.
Then came the “Gift Yourself First” campaign, encouraging women to buy lingerie for themselves, unapologetically. The response was electric.
In just two months, 8,000 boxes were sold. By month four, the number had nearly doubled. At the six-month mark, 20,000 boxes had shipped across India, many sent anonymously, others bought by women in tier-2 cities who had never bought lingerie online before.
The Backbone—Snazzyway
While Tasvellen focused on front-end branding, Snazzyway handled the supply chain like a pro. Real-time order sync, seamless tracking, quality control, and packaging ensured that French Daina’s customer experience stayed premium.
Thanks to dropshipping, French Daina was able to scale rapidly without warehousing stress, cashflow issues, or unsold stock—a key factor in its agile growth.
Beyond the Box
But growth wasn’t just about numbers. Along the way, Tavllen received stories from customers:
A woman recovering from surgery who felt sexy again for the first time in months.
A college student who bought her first box with her internship money as a personal milestone.
A husband who ordered one every month for his wife during her pregnancy.
Each story became part of French Daina’s soul.
Today, French Daina is expanding—offering subscription boxes, seasonal collections, and even plans for international shipping. Tavellen is also building a community platform, “The Daina Circle,” to discuss body image, relationships, and women’s health.
The Legacy Begins
Tasvellen Arora didn't just sell lingerie—she sold a mindset shift. Through French Daina, powered by the agility of Snazzyway, she brought self-expression into a market that needed it.
From her bedroom to 20,000 boxes in six months, her journey is a case study in modern entrepreneurship—where vision meets technology, and where a single idea can ripple across an entire culture.
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