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In 2025, amid a world that was becoming increasingly fast-paced and image-driven, Karishma Patil noticed something missing — not in fashion trends or marketing glitz, but in the very essence of how women felt about themselves. She realized that while fashion celebrated expression, the foundation of true confidence began with what one wears closest to the skin. That realization became the seed of Urbanlee , a brand built not merely to sell lingerie, but to redefine how women e